Since new content isn’t really happening I thought I’d post this up again. Seems it got lost in the server move and apparently the old URL gets alot more hits than anything on here now.

It featured in the B3ta Newsletter 173 and in the end McV sent me a £3 off voucher which still sits dormant on my notice board. Heres the original article.

 After being prompted by this (http://www.weebls-stuff.com/forums/showthread.php?t=28517) thread on the Weebl and Bob Forums, slating McVities for the overpackaging of their flapjacks, I recalled being rather peeved off with another of their bakery products.The McVitie’s Jaffa Cakes Muffin to be precise.Here is a shot of the product inside its rather overweight packaging:As you can see the muffin sits, not completely out of place, inside of the plastic packaging.But when removed the packaging easily over shadows the muffin:I wanted to prove the fact that these muffins were in fact over packaged and so I decided to measure the volumes of the packaging and then of the muffin without any packaging.I puzzled over how to measure this before I Eurekaed and remember the whole displacement thing.So I filled a measuring jug with 600ml of water:Then, the watertight Jaffa Muffin packaging could be placed inside and the difference in the water level (in ml) would equal the volume of the inserted object in cm3 (remember kids, 1ml = 1cm3).The water rose to 970ml (conservative estimate) giving the packaging a total volume of 330cm3.I then proceeded to take the muffin from its packaging and placed it into a plastic sandwich bag, tied in order to leave as little air in as possible.This was then placed in the Jug:and the water level rised only to the 760ml mark giving the muffin a volume of 160cm3 (not allowing for some air which was enevitably trapped by the sandwich bag.This means that the muffin is only 43% of the volume of the packaging which consumes it. Yes, the plastic wrapper and box are 2.3x larger than the muffin itself!Truely a massive difference if I ever saw one.I do have a feeling that McVities are already aware of this problem given the messages on the sides of the pack:However I decided it would do no harm to alert McVities to my findings.

This entry was posted on Sunday, May 4th, 2008 at 8:34 pm and is filed under . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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